Media and Communication Solutions Unit

Media and Communication Solutions form the third strategic pillar. We deliver impactful strategies that amplify voices and connect businesses with their audiences. Our goal is to inspire generations by creating meaningful thought leadership, narratives, and experiences that educate, inform, and build trust. By harnessing the power of both digital and traditional platforms, we help organizations communicate effectively in diverse and dynamic environments.


1. The Future of Leadership Dialogue (FLeD)

⁃ Town hall conversation that will inspire leaders to believe in their ability to create change. This thought leadership forum will feature national and global leaders sharing their journeys, challenges, and solutions. The interactive session aims to spark interest, inspire and empower participants with essential skills for personal and professional growth.


2. Executive Media Training

⁃ Trains senior executives and managers on effective media engagement, crisis communication, and public speaking. The program equips them to align messaging with organizational goals, navigate media platforms, handle crisis situations, and enhance the company/ organisation/ institution’s reputation, ensuring strong, professional media presence and positive public perception.


3. Executive Communication Training

⁃ Equips executives with the knowledge, skills, and tools needed for strategic communication. This training helps leaders effectively represent their companies, organisations or institutions, ensuring that their messaging aligns with values, strengthens brand identity, and enhances their influence as key figures within their institutions or businesses.


4. Strategic Communication Training

⁃ Equips leaders and teams with the skills to craft and deliver purposeful, impactful messages. This training focuses on aligning communication strategies with organizational goals, managing public perception, and engaging stakeholders effectively across various platforms to achieve desired outcomes and drive business success.


5. Media Research, Advisory & Transformation

⁃ Provides insights on effective media trends and offers strategic advice for media outlets. It supports digital transformation, helping organizations adapt to evolving media landscapes. This service empowers businesses to optimize their media strategies, enhance their digital presence, and stay competitive in a rapidly changing environment.


6. Brand Me Programme (BMP)

⁃ Empowers individuals, especially leaders, to enhance their public speaking and personal branding. This executive coaching equips participants with tools to effectively communicate their unique value, build a strong personal brand, and confidently represent themselves in professional and public settings, boosting their leadership presence.


7. Specialized Content Creation

⁃ Helps organizations and top executives position their businesses and themselves as market leaders, both locally and internationally. This service focuses on crafting tailored content that enhances their reputation, elevates their leadership presence, and establishes them as influential figures beyond their current roles and markets, driving long-term success.


8. One-on-One

⁃ Provides personalized coaching and advisory sessions with Bakari S. Machumu, Founder and CEO of BSM Washauri (TZ) Ltd. Designed for young entrepreneurs, emerging CEOs, and middle-line managers, these sessions offer tailored insights on leadership, career development, personal growth and strategic development to help you unlock your potential and achieve professional success.


9. ⁠Utafiti Forum

- ⁠A partnership between ResearchCOM and BSM Washauri, aims to bridge the gap between research and real-world impact. By training researchers in media engagement, policy-focused writing, and data communication, it empowers them to share their findings beyond academia, fostering informed public discourse and driving societal change.

Inspiring Generations.